SOCIFI Media & G2 Wireless Partnership accelerating marcom revenues

G2 Wireless & SOCIFI have partnered to establish SOCIFI Media through synergies of the two independent operations. The combined resources will enable a turnkey approach to monetize 4G/LTE/Wi-Fi & Beacons networks, providing additional sources of revenue for the ecosystem. One of the goals is to get a higher share of boosting digital advertising and content engagement on our network.

SOCIFI is a monetization and communication tool that allows network providers to benefit by monetizing 4G/LTE/Wi-Fi & Beacons, delivering specific content and advertising, and by receiving in-depth analytics of customer and user attributes.

G2 Wireless invests in, develops and monetizes wireless networks by partnering with venue operators, municipalities, and carriers to maximize the revenue potential of their wireless networks. BonWiFi, a G2 Wireless company, operates licensed spectrum and manages community Wi-Fi networks across the Caribbean.

From development stages to a fully operating business, G2 Wireless also provides turnkey monetization services to its telecom and government clients. G2 Wireless provides brands with automated digital marketing solutions and lead generation programs over its portfolio of wireless networks.

Source: IAB / PWC 2017

Through the cooperation, SOCIFI appoints Joey Gutierrez as Chief Corporate Development Officer to lead the business across the Americas from the new office in Miami.

More than two years of a collaboration with G2 Wireless has resulted in establishing SOCIFI Media, which accelerates our business goals. The office in Miami will house SOCIFI Media & SOCIFI support team in the Americas,” said Sidney Z. Hornych, CEO & Founder SOCIFI.

SOCIFI Media will be rolling out a white label Travel App service in the coming months that will be leveraging the SOCIFI Engagement Solution SDK App (SES) and the GIF Token. The Travel App will serve as a tour guide for travelers and will use the GIF Token as a rewards mechanism for vacation packages and other travel related vouchers. In partnership with media agencies and global travel brands, the Travel App will be initially implemented across BonWiFi’s existing networks and commercialized across other major travel destinations.

SOCIFI SES is like DFP over wireless networks. The product gives you robust communication network management features at your fingertips and is as easy as managing a Facebook page. We have been using SOCIFI’s Wi-Fi product for years now and have seen the company grow since its inception. Bringing our resources under one umbrella will allow us to scale and provide additional support for the development of our Wireless Ad Network Programs.” said Joey Gutierrez, Managing Partner of G2 Wireless.

SOCIFI has provided services to over 51 million users in more than 67 countries. Ongoing TGE (Token Generation Event) called GIF by SOCIFI enables the company to become a global leader in Sponsored Data.

About SOCIFI the firm behind GIF Tokens (
SOCIFI is a monetization and communication tool that allows network providers to benefit by monetizing 4G/LTE/Wi-Fi & Beacons, delivering specific content and advertising, and by receiving in-depth analytics of customer and user attributes.

Originally published at on March 9, 2018.

These young women might just save the planet

One of anthropologist Margaret Mead’s most famous quotes instructs us: “Never doubt that a small group of thoughtful, committed citizens can change the world: indeed, it’s the only thing that ever has.” We might amend Mead’s observation to honor a group of thoughtful, committed teenagers across the world who are standing up for their lives (and their future lives) in extraordinarily powerful and moving ways.

Valentine’s Day marked the one-year anniversary of the Marjory Stoneman Douglas High School massacre in Parkland, Florida. In the aftermath of that tragic shooting that claimed 17 lives, surviving students rejected their representatives’ “thoughts and prayers” and organized a nationwide school walkout on March 14, 2018. Ten days later, the March for Our Lives drew over a million people from around the country to Washington to rally for safe schools and gun control. And the Parkland students have continued throughout the year to travel this country and the world, advocating for stricter gun regulations.

In Sweden, a teenage girl named Greta Thunberg observed the actions of the Parkland students and took an action of her own: deciding to skip school every Friday in order to lobby the Swedish government into action on climate change.

Since Greta began her solo protest, it’s estimated that more than 70,000 students around Europe and the world have joined her protest each week, in over 270 towns and cities. Pictures of Greta and other young activists have made their way around on social media (Greta has nearly 300,000 followers on Instagram), inspiring other teens to join her in protest.

Strikes have been organized all over Europe, the United States, India and Australia over the past five months. The movement is notable in that it is being led by teenage girls. Katrien Van der Heyden of Brussels, whose 17-year-old daughter, Anuna de Wever, organizes marches there, observed to BuzzFeed: “’It’s the very first time in Belgium that a [mass movement was] started by two women and not about feminist rights.’ When the protests drew tens of thousands, Van der Heyden said, she was stunned to see as many boys as girls in the crowds, “and yet no one ever challenged the leadership of the female organizers.”

Seventeen-year-old Jamie Margolin, the founder and executive director of Zero Hour, a group organizing the US protests for the International Day of Action planned for March 15, told BuzzFeed that climate activism has given young women a chance to be heard.

“’There aren’t very many spaces that I can be in charge of, and what I’m going to say is going to be heard,’ Margolin said. Her group is led largely by young women of color, which she said should come as no surprise, because people who are already vulnerable are going to be disproportionately hit by climate change.”

Recently, TED posted Greta’s TEDxStockholm talk which she gave in November. Her talk has been up three weeks and has already been viewed over 1.2 million times. In it, she explained why she decided to skip school and protest, saying:

“I school striked for the climate. Some people say that I should be in school instead. Some people say that I should study to become a climate scientist so that I can ‘solve the climate crisis.’ But the climate crisis has already been solved. We already have all the facts and solutions. All we have to do is to wake up and change.”

At the end of her talk, Greta says she’s not going to end on a positive, hopeful note, like most TED talks.

“Yes, we do need hope, of course we do. But the one thing we need more than hope is action. Once we start to act, hope is everywhere. So instead of looking for hope, look for action. Then, and only then, hope will come.”
                                                                                                                — Greta Thunberg

As I observe Greta and Jamie and all the other girls taking up leadership and the young boys who are marching and protesting with them,  no longer waiting for some adult with a plan or for corporations or governments to take actions, but creating their own actions, I feel more hope than I have felt in a long time that we — all of us at every age — will also take up actions to address the climate crisis before it’s too late.

My daughter in law, Laura Turner Seydel, signs off every email with the Native American proverb: We do not inherit the earth from our ancestors, we borrow it from our children. The world’s children are reminding us that we have a big debt to repay and an earth to repair and restore. Time’s up on our loan of the earth.


— Pat

Insight Global Ranked #7 Best Company for Leadership by Comparably

Atlanta, GA—June 28, 2019—  Insight Global was ranked the #7 company for best leadership on Comparably’s “2019 Best Leadership Team” list. Employees were asked how they viewed their higher-ups, and their responses are telling of how effective leadership can contribute to a stronger company culture. The list is based off of anonymous employee responses received over a 12-month period.

The full list can be viewed on Business Insider:

“This award is especially meaningful to us because we only promote our leaders from within,” Bert Bean, CEO. “Our leadership has an undying belief that anybody can achieve great things here and our job is to help them get there.”

Comparably’s Best Leadership Awards are derived from ratings provided by employees who anonymously rated their leadership teams on between June 7th, 2018 and June 7th, 2019. Final ratings were based on responses to the following questions: How do you rate your CEO? How do you rate your executive team? How do you rate your general manager? There were no fees or costs associated with participating, nor was nomination required. The final data set was compiled from nearly 10 million ratings across 50,000 U.S. companies. To qualify, Large companies (more than 500 employees) must have a minimum of 75 employee participants and Small/Mid-Size companies (fewer than 500 employees) must have a minimum of 25 employee participants. Additional weight was given to companies with more participation from their employee base.

About Insight GlobalInsight Global is a national staffing and services company that specializes in sourcing information technology, government, accounting, finance, and engineering professionals and delivering service-based solutions to Fortune 1000 clients. Insight Global completes more than 41,000 placements annually in short-term, long-term, contract-to-hire, and direct placement positions through our network of more than 51 regional offices across the U.S. and Canada. The company has been ranked one of the fastest growing staffing firms for the past 11 consecutive years and named the 3rd largest IT staffing firm in America by Staffing Industry Analysts for four consecutive years. We offer unmatched customer service by developing an in-depth understanding of client needs, providing qualified professionals, and tailoring managed services solutions for large projects, which allows clients to focus on expanding their business and achieving their goals.

Lexmark earns perfect score for LGBTQ workplace equality for 13th time

Lexmark has earned a perfect score for the 13th time on a high-profile index that gauges workplace equality for lesbian, gay, bisexual, transgender and queer (LGBTQ) employees.

CEI LGBTQ Equality Award

TAGS: Awards

We are proud to again be recognized with a perfect score on the Corporate Equality Index, reinforcing our commitment to diversity and inclusion. We have worked hard to create an environment where employees feel comfortable being themselves, and we all benefit from that diversity of experience and thoughtSheri Depp 
Director, human resources 

The Human Rights Campaign (HRC) Foundation’s 2019 Corporate Equality Index ranks Lexmark among the best U.S. companies for LGBTQ employees based on the company’s policies and practices. Lexmark was evaluated on non-discrimination workplace protections, domestic partner benefits, transgender-inclusive healthcare benefits, competency programs, public engagement with the LGBTQ community and more.

The top-scoring companies on this year’s CEI are not only establishing policies that affirm and include employees here in the United States, they are applying these policies to their global operations and impacting millions of people beyond our shore. Time and again, leading American businesses have shown that protecting their employees and customers from discrimination isn’t just the right thing to do — it’s also good for business.Chad Griffin 
Human Rights Campaign

This year, 571 major U.S. businesses rated earned perfect scores, according to the HRC, which identifies itself as America’s largest civil rights organization working to achieve LGBTQ equality.

Lexmark has been recognized on the Corporate Equality Index each year since it began in 2002 and has earned a perfect score all but four times.

For more information on the 2019 Corporate Equality Index, or to download a free copy of the report, visit

For more information on Careers at Lexmark, go here.

Report: Up to 70% to 90% of the Impact of Amazon Display Ads Actually Drives Non-Amazon Sales

That’s according to Analytic Partners, the leader in analytics, which today issued an analysis of the growing retail omnichannel impact of all media.

ROI Genome Marketing Intelligence Report: The New Omnichannel – Clicks, Bricks and Everything in Betweendocuments the rise of “omnichannel” – the effect of consumers being exposed to marketing in one channel and buying in another. The analysis also measured the drivers of store traffic and drivers of web traffic. The findings emphasize the role that offline advertising is playing in driving online behavior.

“There’s a clear message here for brands – holistic measurement is a must as no channel is a vacuum,” says Nancy Smith, CEO and founder of Analytic Partners. “Online media can drive brick and mortar sales, offline media can boost online sales and Amazon advertising can drive sales beyond that platform.”

For the brands assessed by Analytic Partners in the report, opening a retail store resulted in incremental sales in online channels as well, with a 4% to 8% lift in online sales from a physical store opening.  The analysis showed that a brick and mortar presence served in effect as a branding initiative, particularly when supported with PR, marketing and promotions.

“There is a false belief that with the exponential growth of ecommerce, all physical retail is in decline,” says Mike Menkes, SVP Analytic Partners. “The reality is that in the omnichannel world, all marketing is connected and offline and online can support each other.  The data from the ROI Genome substantiates the need for holistic media planning, measurement and organizational structures.”

Analytic Partners works with clients around the world to optimize business performance and assess the return on their marketing investment through efforts such as unified measurement, marketing mix modeling and multi-touch attribution. The insights in this report are based on the collected knowledge from these analyses, which form the core of the ROI Genome.

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